Cervezas Victoria launches the III Andalucía Beer Pouring Contest
The brand is promoting a new edition of this competition, the objective of which is to showcase the work of hospitality employees, as well as bolster beer culture
Cervezas Victoria is once again on the hunt for the best poured beer in Andalucia. Following the success of past editions, Cervezas Victoria launches the III Andalucía Beer Pouring Contestin order to showcase the work of hospitality professionals, as well as bolster beer culture.
To participate, hospitality professionals will have to record a video in which they demonstrate their skill pouring a Cerveza Victoria beer, and submit it through the Bar Manager app by November 3. During this first phase, over five hundred bar tenders are expected to participate.
For this new edition, Cervezas Victoria once again will employ a jury comprised of gastronomy and brewery experts that will select the finalists. The judges will consider different criteria when evaluating each participant's beer pouring, such as technique used, the presence of bubbles, good bar practices like glass rinsing or the presentation of the draft beer on the bar, among others. They will also choose the winners of the contest at the grand finale, to be held on November 18 at the Cervezas Victoria brewery in Málaga.
This edition’s jury will be comprised of the Vice-chancellor of the Gastronomy Academy of Andalucía, Iñaki Echeveste; Leonor García-Agua, director of Sabor a Málaga; José Villalobos, Brand Manager for Cervezas Victoria; Luis Rubio, Commercial Director for Cervezas Victoria; Eduardo Sall, Master Brewer and content creator Manuel Morales “ElBanderas”, who will close the final held at the Málaga brewery. At the final, the finalists will compete for different prizes amounting to a total of 3000€, in addition to a plaque for each of the winners.
Everyone who wants to can vote for their favourite video until November 11 and participate in a draw for five exclusive visits to the Málaga brewery for a party of up to 15 people. The bartender to receive the most “likes” will win the title for the “Most Popular Bar in Andalucía”, the winner of this award will also be announced during the final.
