‘Hay Nestea', the new Nestea campaign in Spain
The Spanish market's favourite tea brand launches a new nationwide communication campaign, featuring the famous streamer, AuronPlay
Nestea, the leading brand in the soft drinks’ tea segment, presents "Hay Nestea" (There is Nestea), its new nationwide communication campaign. Its objective is to strengthen the brand’s emotional connection with Nestea followers and celebrate the everyday moments associated with it. The campaign is young in spirit, and carefree and casual in tone, and reminds us of Nestea’s commitment to continue to support its followers in their day-to-day lives.
The campaign has been developed by the creative agency Smäll, and led by the young director Laura Sisteró for the production company Agosto. Focusing on the lives of flatmates, it uses humour to reflect the desperation felt by Nestea lovers when they hear the rumour "Out of Nestea". Everything changes when they see the "Hay Nestea" sign. They celebrate so loudly that news even reaches the famous streamer, AuronPlay, who then gets involved too.
From today, the main 60-second piece −with adapted 40, 20 and 15" versions− will be broadcast nationally through television, connected television (CTV) platforms, digital media, and Nestea's social media profiles in Spain. The campaign is also supported by outdoor advertising (OOH) and at points of sale, in order to connect with the brand’s loyal followers, who (just like in the advert) can't imagine their day-to-day life without their favourite drink.
About Nestea
Nestea arrived in Spain in 1993. Since then, it has continued to attract followers and has become the favourite tea brand in the Spanish market. Today, Nestea is available in bars, restaurants and supermarkets throughout Spain, with Nestea Lemon, Nestea Lemon Without Sugar, Nestea Passion Fruit Green Tea, Nestea Mango-Pineapple and Nestea Peach in the following formats: 33cl can, 0.5 and 1.5L PET bottle, and 33 cl glass bottle.
On 1 January 2025, Damm took over the manufacture, marketing and distribution of Nestea for the Spain, Andorra and Gibraltar markets. It went on to produce the entire range of Nestea flavours and formats for Food and Hospitality channels under the same quality standards and with the same organoleptic profile.
