Estrella Damm debuts “PKM”, its latest short, starring Bad Gyal
The new Estrella Damm summer campaign, which also includes the participation of YouTuber xBuyer, can already be seen on the beer brand's social media and on www.estrelladamm.com
If the trailer debuted last week, Estrella Damm launched "PKM", the new short by the beer brand for this summer, today. It stars singer Bad Gyal and YouTuber xBuyer. The short can already be seen on the beer brand's social media and on www.estrelladamm.com.
In "PKM", Alba Farelo, known by her stage name Bad Gyal, and Javier Ruiz, also known as xBuyer, star as themselves in an almost 7-minute-long short film that was written and directed by Oriol Villar, creator of the Mediterráneamente concept. The short takes place in Tokyo, where Bad Gyal is performing one of the concerts from her world tour. Alone in her hotel suite she surfs social media and comes across a couple of xBuyer's posts that have gone viral. Videos in which he is seen hanging out with a group of friends on an amazing yacht in the Mediterranean, and which will change the singer's summer plans entirely.
As of today, in conjunction with the debut of "PKM", "El Sol Me Da", the song that lends rhythm to the new Estrella Damm campaign, is now available and will surely become a hit on every music chart this summer. Written and performed by Bad Gyal herself, "El Sol Me Da" can already be heard on all main music platforms.
The cast of "PKM" is rounded out by Bàrbara Mestanza, Santos Adrián, Aida Quintana, Ostap Sokhatskyy, Gemma Ortega, Òscar Kapoya, Adriana Fornés, Gerard Clavell, Aleix Lorente, Kenny Álvarez, Mel Sukro and Júlia Godino.
Campaign hashtag: #Mediterráneamente
Estrella Damm on social media:
Twitter (@estrelladammes) I Instagram (@estrelladamm) I Facebook (@EstrellaDamm) I Youtube (http://www.youtube.com/@estrelladammm) I Tik Tok (@estrelladamm)
