Cervezas Victoria announces the renewal of its sponsorship of the Spanish National Football Team through 2026
The beer brand native to Málaga announced the renewal of the agreement with the launch of "Comunicado", a campaign that once again stars Fernando Torres
Cervezas Victoria launches "Comunicado", a campaign that once again stars former professional football player Fernando Torres, to support the Spanish National Football Team during upcoming international competitions. Furthermore, this spot serves to announce the renewal of the sponsorship agreement for the next four years, thus maintaining its status as the Official Beer of the Spanish National Football Team until late 2026.
The campaign features Torres simulating a press conference where the renewal of the sponsorship agreement between Cervezas Victoria and the Royal Spanish Football Federation (RFEF in Spanish) is announced and concludes by calling on the players to sign a clause that will commit them to "putting it all on the line for the win".
This spot once again demonstrates the level of commitment that Cervezas Victoria has towards "La Roja" in international competition. Moreover, it gathers messages loaded with support and trust in the national team, as voiced by fans from every walk of life and in different day-to-day situations.
"Comunicado" is once again directed by Santiago Zannou, winner of the Goya Award in 2009, in collaboration with creative agency Jon Lavin. It takes place in different locations throughout Spain, such as the Ciudad Deportiva de Las Rozas y Boadilla del Monte facilities in Madrid, and in different parts of the province of Málaga and in Oviedo.
The spot will be broadcast on television, digital platforms, social media, on the Cervezas Victoria website, and also on Fernando Torres' and RFEF’ profile.
