Start ups carry out a pilot program for their solution, which is co-funded by the contest's sponsors
The company has taken a mechanical arm that will help in serving beers at large-scale events
And so becomes the first global competition to make the awards in both categories equal across all events
The company launches "The look the world needs" to highlight the value of diversity and inclusion
It is an articulated arm that will speed up beverage service at large events, a further step in line with the company's commitment to innovation.
A campaign that speaks of values such as effort, ambition, humility and a job well done