Estrella de Levante values the local origin of its ingredients in its new look
The makeover has been applied to Estrella de Levante, Estrella de Levante 0,0 and Estrella de Levante 0,0 Tostada beers
Estrella de Levante has given a makeover to three of its main products: Estrella de Levante, Estrella de Levante 0,0 and Estrella de Levante 0,0 Tostada. This change will apply to all formats - thirds, quarters, fifths, litres and cans - in which these beers are merchandised, in both the food and hospitality channels.
The new design of the labels strives for a more modern and up-to-date look, while maintaining the products’ identity and brewing tradition. The signature green of Estrella de Levante is slightly darker, the gold elements have been eliminated, thus giving the white colour greater prominence, and text has been incorporated highlighting the local origin of the beers’ 100% natural ingredients.
Maribel Romero, Marketing Manager at Estrella de Levante, explained that “consumers were demanding a slight update of the image to better match current aesthetics, but without losing the essence and distinguishing values of the brand. That is why we kept the signature green colour of Estrella de Levante and our star.”
In addition, she highlighted that “in the new labels we wanted to emphasise aspects that characterise our products, such as how they are made with 100% natural, locally sourced ingredients. With the slogan “Sabor Propio” [Own Unique Taste], we take another step toward bolstering our identity.”
