Estrella Damm triumphs at the #PremiosMKT
Jaume Alemany received the Gold award in the Brand category
Estrella Damm won the Gold award in the Brand category at the 10th Premios Nacionales de Marketing (National Marketing Awards), which were held last night at the Hipódromo de La Zarzuela in Madrid. Organised by the Asociación de Marketing de España (Marketing Association of Spain), these awards each year recognise the work of companies, institutions and professionals that stand out for good practices and their contribution to the dissemination and implementation of marketing.
The Gold award, collected by Jaume Alemany, Director of Marketing, Export and Communication of Damm, recognises the work of the Marketing team of Estrella Damm on the Mediterráneamente campaigns, for its excellent transmedia communication strategy, with 100% digital items and, in the case of "La Vida Nuestra" (Our Life), more than 90 types of content specifically created for social networks, segmented in such a way that they reach the objective audience at just the right time, as part of a carefully designed, substantial multimedia plan, coinciding with the live broadcast of the premiere, with a reach of 3 million people.
This award is in addition to the many prizes that Estrella Damm has received for its marketing strategy and its Mediterráneamente campaigns since "Formentera" was premiered in 2009.
