Damm has recycled 29 tons of cans over the last 5 years within the framework of its recycling campaign
In line with its bet on a circular economy, the company has installed 400 can compactors along the Mediterranean coastline, which allow it to recycle the aluminum that is recovered
Damm's efforts to promote a circular economy model that allows for the reassessment of raw material life cycles, as well as those of materials used, go beyond their own operations, and extend to society at large through sensitivity and awareness initiatives regarding the responsible use of resources. In this context, the company has recycled 29 tons of cans over the last five years, by means of the more than 400 can compactors they have placed every summer on the beaches of the Mediterranean coastline. These compactors guarantee a proper separation of aluminun for its subsequent recycling and reuse.
As a company that adheres to the United Nations World Pact, Damm works to comply with the ODS 12, in order to propel sustainable consumption and production models by means of projects that promote the reduction, recycling, and reuse of raw materials. Damm launched this pioneer initiative 28 years ago, in order to raise awareness and educate the public with regard to the importance of recycling aluminum cans. By installing compactors close to beach areas, the project has allowed the company to collect over half a million cans every summer, the recycling of which reduces CO2 emissions by a volume equivalent to that produced by a car running its engine non-stop for over a year.
The can compactors installed by Damm along the coastline allow end users to easily recycle the cans they consume. Each compactor can take 2,000 aluminum cans, which are accumulated in sacks that allow for easy transfer to the recycling plant. Once at the recycling plant, the aluminum the cans are made of, which is 100% recyclable, is cleaned and melted, creating new aluminum sheets suitable for a new use, thus closing the material's circular cycle.
The campaign has become an effective method of raising awareness with regard to the need for recycling and reusing aluminum cans. The aluminum production process stemming from recycled aluminum cans reduces energy consumption and CO2 emissions by 95%, compared to the primary aluminum production process.
"We are exceedlingly proud of the fact that our annual can recycling campaign continues to grow year after year, and that more and more citizens are encouraged to recycle all the aluminum containers they consume at beaches and surrounding areas. The simple act of placing a can in the appropriate container is a gesture of vital importance in terms of giving a material as valuable as aluminum a second life, thus promoting a circular consumption model", said Juan Antonio López Abadía, Director of Environment and Energy Optimization at Damm.
